VIDEO: Nasty C – Bad Hair

Nasty C

Arcade Content material’s Kyle Lewis directed Unhealthy Hair, Nasty C’s epic 14-minute music video that topped the Apple Music video charts in South Africa for the week of its launch.

Apple Music featured the music video in France, Germany, the UK and the US, one thing that nearly by no means occurs to African movies. Apple Music hailed its “audacious visuals,” describing it as “epic” and “beautiful.”

The music video additionally contributed to Nasty C’s monitor, Don’t Do It, being performed on Beats 1’s flagship hip hop present with Ebro. “From New York Metropolis to South Africa, hip-hop’s international attain is wonderful,” mentioned Ebro. “On the helm, we now have younger cats like Nasty C pushing the tradition ahead each musically and visually.”

The music video contains three songs from the Metro FM winner’s Unhealthy Hair Extensions album: Don’t Do It, Phases and Good Women and Snapchat Hoes.

“Nasty C approached me to direct a movie that includes three of his songs, that will make an announcement,” says Kyle. “It’s an artwork piece about his personal journey of breaking free and changing into a person, with the three sections representing the previous, current and future respectively. Visually, the movies transfer additional and additional away from the preliminary renaissance styling, as a visible metaphor for breaking approach from the beliefs of the previous and changing into true to your self. As surreal because it will get, I attempted to maintain it as actual and visceral as doable, which is what I obtained from Nasty’s music.“

Pierre De Villiers shot the music video, which was styled by Kaley Meyer, artwork directed by Bianca Prinsloo, and edited by Stephen du Plessis.

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